Online marketing could be the gateway to your next big business boom. However, it is important to fully understand the role of each component of a digital marketing strategy.
It’s not difficult to keep track of all the moving parts online. ClickMagick aims to help you with that by centralizing all your ad links and their respective pathways to one platform. Is this your next marketing partner? Let’s find out in this quick review of ClickMagick.
Before you go on, you may want to check out this video by Nick Arapkiles on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of ClickMagick.
What is ClickMagick? Why Use ClickMagick
Those familiar with online marketing will already know what ClickMagick does based on the short introduction we gave it above. The passage may not have been enough to show the capabilities of ClickMagick for those who are new to online marketing.
In a nutshell, ClickMagick is a platform that collates, organizes, and tracks links on your website so that you can adequately monitor the performance of each different call-to-action or CTA that you may have on your website.
This is most commonly used in affiliate marketing. A user (or a group of users) discusses and promotes brands online in partnership with a company or online store. They write about the said product online and include links for purchase on it. A user can be convinced to buy through an affiliate link, which is what industry professionals call a “affiliate” link. The original author of the article receives a commission for any sales.
It’s a relatively simple setup that harkens back to how businesses were advertised before. Still, now users are more incentivized to generate positive word-of-mouth regarding products online. The concept has since developed some complexity. Multiple pieces of content can be shared on different websites or platforms. These cases can make it difficult to determine which content is producing the highest returns for your brand and you.
ClickMagick makes this possible by collating these links and tracking which sources of traffic are most likely to convert. More than that, ClickMagick also has a suite of advanced features to help you monitor the performance and even improve the capabilities of your links moving forward.
Who Started It?
Patrick Kelly founded ClickMagick in 2014. He’s been working for 26 years now as a digital marketer. He has earned millions of dollars for clients and affiliate marketing.
With ClickMagick, he has condensed his ability to track down the consumer pathways and conversions into a platform that he can share. Mr. Kelly promises to continually update the platform with new features. He has consistently done so every month for the past 7 years.
So ClickMagick has some bold claims and is backed by some serious talent. Let’s see what else it can do for the burgeoning online marketer.
What Can ClickMagick Do For My Business?
ClickMagick’s functionality fits a wide range of uses for its customers. Though ClickMagick was done with Affiliate Marketing in mind, many different businesses can benefit from assessing your website’s quality of traffic. This includes bloggers who want to increase genuine traffic to their website, marketing agencies looking to better track down leads and conversions, and even online businesses exchanging traffic.
At the core of it, though, ClickMagick ensures that your links and the users clicking on them do not go to waste. ClickMagick performs several critical functions to improve your online marketing strategies.
We can’t start discussing the features of ClickMagick without discussing one of the critical aspects that make it so valuable: Traffic Tracking. You can do this by using their tracking ID system. This allows you to create unique hyperlinks to track where and how they were used.
This is especially useful if you’re running multiple call-to-action items on your website or if you are running different content over a variety of domains. It is possible to use the same URL affiliate, but attach unique IDs to determine which traffic source contributed to which conversions. This will help you identify strengths and weaknesses in your content strategy. It can also be used to assist in identifying consumer flows regarding how they use your links.
ClickMagick includes an integrated authenticity and quality check to show how authentic the traffic to your URL. This is especially important for business owners and marketing affiliates looking to improve the traffic to a website but is experiencing a ton of bot traffic. Any online entrepreneur would know how annoying bot traffic is. It inflates your traffic metrics and gives you a false sense of performance. With ClickMagick, if you pay for ads, you can ensure that you’re getting genuine traffic for your money.
Develop customer leads and convert customers
Conversion values are an essential part of online marketing. Although it is often forgotten, they are vital to the success of any marketing strategy. Once you have some links in place, you can start to experiment with consumer funnels to find ways to maximize each step of the journey.
Marketers assign values to each step in order to accurately determine the value of each funnel in the customer journey. ClickMagick adhered to this thinking and added a feature within its platform that allows users to assign numerical values to better understand the profitability and overall usefulness of each lead/conversion.
This is a fascinating aspect of ClickMagick. It has to do with the old issue of tracking affiliate conversions on websites you don’t necessarily own. You might have your URL link point the user to the website, but you later discover that you don’t have the code. You can’t input a suitable pixel to fully track that conversion.
With ClickMagick, they’ve found a workaround by essentially inserting an invisible tracker within the consumer funnel. When a user clicks your URL, and they’re about to be directed to the pixel-less website, ClickMagick inserts a low-data blank HTML between the user and the webpage, adding a tracking pixel workaround that’s surprisingly simple if you think about it.
No longer will you have lost pixel attributions and dead links; ClickMagick supplies you with the literal magic to complete the customer journey.
Here is a fascinating aspect of ClickMagick that will surely get some of the marketers in the readership to either pinch themselves with excitement or furrow their brows at the possibility of this happening regularly.
A call-to-action is usually an eye-catching button or feature on a website that indicates to a user the following desirable action (hence the “call” aspect). ClickMagick adds a feature that allows you to add a customer call to action to any page linked to by your link. Unfortunately, not all websites are as creative on the marketing side. This can be in the form of a countdown, a limited-time banner, and other standard marketing signals you see on high-traffic websites.
Sometimes your user needs a little nudge for conversion, so having a big banner indicating the good of the deal might do the trick.
ClickMagick is big in ad tracking. It ensures that you are not only following the customer journey. You can avoid inefficiencies by tracking every step of the way. Often affiliate links go dead for some reasons– server issues, website migration, or even maintenance– and yet these things can spell doom for you and your business.
ClickMagick offers an automated feature that will notify the user if any links in their content are unavailable. This feature can help you to manage your money and prevent paid traffic from ending up on dead sites. The last thing you want is to send hundreds of dollars of ad money down a link that is suddenly just not available anymore.
Create Split Tests
It is not easy to start a new marketing strategy. It will require different iterations of content just to get the right mix in. These differences may be as small as changing the header or placing a banner. Still, it can all help in influencing your visitors to go further down the user funnel.
ClickMagick had this in mind when they developed their platform to manage split tests natively using just a single URL. This is absolutely golden for anyone looking to find ways to optimize their webpage for better content delivery and conversion. Why Use ClickMagick
You can even choose how to balance the traffic so you can quickly see how different-sized audiences react to changes on web pages. Of course, these are all still tracked and verified through ClickMagick’s service.
How Much is ClickMagick
ClickMagick is not the only service that has a high price. ClickMagick offers three plans for potential users: the Starter plan, Standard plan, and Pro plan. Why Use ClickMagick
The Starter plan costs $37 per month and is ideal for new online marketers who have a tight budget but want to learn more about click tracking. You get to track up to 10,000 clicks a month and monitor all conversions with this, as well as enjoy some of the funnel tracking and online support that ClickMagick has for its users.
The Standard plan is probably the most popular one for the average user looking to grow their online business. With unlimited conversions, 100,000 clicks per month and full tracking across all devices and social media platforms, the Standard plan is the best option. ClickMagick offers live support and traffic courses, and you can collaborate with up 3 other team members. All this comes at a slightly heavier $77 a month. Why Use ClickMagick
The Pro plan is a very expensive $197 per month. However, they try to make it worthwhile. You can get up to 1 million clicks a month with unlimited tracking, team accounts, and custom domains. You can also avail their “Done for You”, which includes all the support you receive from the Standard plan, as well as doubles up as an online marketing concierge. Your requests can simply be made on their ongoing work on your end and more effective for your brand.
Click tracking is certainly not the most well-known topic out there. For those well-versed in online marketing, it’s easy to see why ClickMagick is such a good platform for your digital marketing needs. It combines the capabilities of many other trackers in the market while adding dedicated support and extra features to bring your business to the next level. Why Use ClickMagick
Though it isn’t necessarily cheap to get the most out of the platform– $77 isn’t a small number these days– it can be seen as an investment for those really serious about growing their business beyond just word-of-mouth and through some actual web traffic. If you have the budget to spend or are already working with a marketing budget for a company, consider giving ClickMagick a shot as they have a 14-day trial that can give you a glimpse of its capabilities.
Frequently Asked Questions
Why Use ClickMagick
What do I need to use ClickMagick?
Without fully understanding the business, it’s difficult to determine if a person requires a particular tool. There’s no one-size fits all answer to what you may or might not need in order to grow your online business. ClickMagick is an option that you can explore, but there are some indicators.
Suppose you’re working in affiliate marketing or do heavy digital marketing as a career. In that case, you definitely have an idea of what ClickMagick does, so it will be up to you if the potential benefits of using such a platform outweigh its costs. After all, there is a 14-day free trial you can make use of, so there is little barrier to entry when it comes to giving the program a try, at least.
How Are Ads Tracked?
Affiliate URLs and advertising pixels are the main means of tracking ads. Many marketers are still unfamiliar with the concept of a “pixel”.
To put it simply, a pixel is a small line of code that generates a tiny graphic– 1×1 pixel to be exact– that you place on a landing page to track a user’s actions on it. Using a pixel allows you to monitor where the user originated from and other activities that the user may have taken on the website. This pixel has been an integral part of online marketing for quite some time. Its capabilities are consistently expanding with every development of internet services.
How do I cancel my ClickMagick account?
There will be some of you who may not fully enjoy the experience they get out of ClickMagick. You can cancel your ClickMagick Account at any time. Go to the Billing Page under your account menu and click “Cancel my Account.”
Doing this will cancel your account and effectively end your access to the platform at the end of your current subscription period. However, once the period expires, all data associated with your account will be deleted. Use the Data Exporter tool from the Tools menu to export your data securely.