Online marketing could be the gateway to your next big business boom. But to properly make use of it, you’ll have to understand how each and every part of a digital marketing strategy plays together.
Suffice to say, keeping track of all these moving parts online can get very tricky. ClickMagick aims to help you with that by centralizing all your ad links and their respective pathways to one platform. Is this your next marketing partner? Let’s find out in this quick review of ClickMagick.
Before you continue, you may want to watch this video by Nick Arapkiles on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
What is ClickMagick? Tracking Native Ads With ClickMagick
Those familiar with online marketing will already know what ClickMagick does based on the short introduction we gave it above. The passage may not have been enough to show the capabilities of ClickMagick for those who are new to online marketing.
ClickMagick, in a nutshell is a platform that organizes, tracks, and collates links on your site so you can monitor the performance of every call-to-action (CTA) that you have.
This is used most often in affiliate marketing. This is where a user or group of users promotes brands online. They post about the product online, and provide links to purchase. If a user is convinced and buys through what people in the industry call an “affiliate link,” then the original user who wrote the article gets a commission on sales generated.
This is a simple arrangement that recalls how businesses used to advertise before. Despite this, users are now more motivated to spread positive word-of mouth about products online. The concept has since developed some complexity. You can have several different pieces of content across other websites and platforms that share the same affiliate link. It can be hard to see what content is generating the most returns for you and your brand in these cases.
ClickMagick makes this possible by collating these links and tracking which sources of traffic are most likely to convert. ClickMagick offers more than just this, ClickMagick has advanced features that allow you to monitor and improve the performance of your links.
Who Started It?
ClickMagick was started by Patrick Kelly in 2014. Since 2014, he has been a digital marketer for over 26 years. He has earned millions of dollars for clients and affiliate marketing.
With ClickMagick, he has condensed his ability to track down the consumer pathways and conversions into a platform that he can share. Mr. Kelly promises to continually update the platform with new features. For the past seven years, he has done this every month.
So ClickMagick has some bold claims and is backed by some serious talent. Let’s find out what it can do for online marketers.
What can ClickMagick do for my business?
ClickMagick’s functionality fits a wide range of uses for its customers. Although ClickMagick was designed for Affiliate Marketing, it can be used by many businesses to assess your website’s traffic quality. This includes bloggers who want to increase genuine traffic to their website, marketing agencies looking to better track down leads and conversions, and even online businesses exchanging traffic.
At the core of it, though, ClickMagick ensures that your links and the users clicking on them do not go to waste. ClickMagick performs several critical functions to improve your online marketing strategies.
Without addressing the key features of ClickMagick, we can’t begin to discuss the other important aspects of ClickMagick. This is done through their tracking ID system, which allows you to create unique links to identify where and how the links were used.
This is especially useful if you’re running multiple call-to-action items on your website or if you are running different content over a variety of domains. You can use the same URL affiliate but attach custom IDs to know which traffic source contributes to which conversions. Not only does this help you indicate strengths and weaknesses within your overall content strategy, but it can also aid in adequately identifying consumer flows in regards to how they use your links.
ClickMagick includes an integrated authenticity and quality check to show how authentic the traffic to your URL. This feature is particularly important for marketing affiliates and business owners who want to increase traffic to their website, but are experiencing excessive bot traffic. Any online entrepreneur would know how annoying bot traffic is. Bot traffic can inflate your traffic metrics and give you a false perception of performance. With ClickMagick, if you pay for ads, you can ensure that you’re getting genuine traffic for your money.
Develop customer leads and convert customers
One aspect of online marketing that is often overlooked but is genuinely essential to how a marketing strategy operates is the assignment of conversion values. Once you have some links in place, you can start to experiment with consumer funnels to find ways to maximize each step of the journey.
Some marketers assign values to each step to properly ascertain the value that each funnel in the customer journey is worth. ClickMagick echoed this thought and created a feature in its platform that allows users assign numerical values to each lead/conversion to help them better understand their profitability and overall utility.
This aspect of ClickMagick is fascinating. It has to do with the old issue of tracking affiliate conversions on websites you don’t necessarily own. You might have your URL link point the user to the website, but you later discover that you don’t have the code. To track the conversion, you can’t enter a suitable pixels.
With ClickMagick, they’ve found a workaround by essentially inserting an invisible tracker within the consumer funnel. ClickMagick inserts a low data blank HTML between the user’s browser and the website to track the user’s click. This is a simple tracking pixel solution that can be quite straightforward if you look at it.
No longer will you have lost pixel attributions and dead links; ClickMagick supplies you with the literal magic to complete the customer journey.
Here is a fascinating aspect of ClickMagick that will surely get some of the marketers in the readership to either pinch themselves with excitement or furrow their brows at the possibility of this happening regularly.
A call-to action is a button or feature that calls attention to the user and indicates the desired action (hence, the “call”) aspect of a website. ClickMagick adds a feature that allows you to add a customer call to action to any page linked to by your link. Unfortunately, not all websites are as creative on the marketing side. This could be in the form a countdown or a banner for a limited time, as well as other marketing signals that you might see on high-traffic sites.
Sometimes your user needs a little nudge for conversion, so having a big banner indicating the good of the deal might do the trick.
ClickMagick is big in ad tracking. It ensures that you are not only following the customer journey. You can avoid inefficiencies by tracking every step of the way. Often affiliate links go dead for some reasons– server issues, website migration, or even maintenance– and yet these things can spell doom for you and your business.
ClickMagick has an automated feature that informs the platform user if any of the current links on their content are down for some reason. This can help you manage your funds and avoid any paid traffic ending up on dead websites. It is not a good idea to spend hundreds of dollars on a link that suddenly is no longer available.
Starting a new marketing strategy is never a simple process. It will require different iterations of content just to get the right mix in. These differences may be as small as changing the header or placing a banner. It can still influence your visitors to move further down the user funnel.
ClickMagick had this in mind when they developed their platform to manage split tests natively using just a single URL. This is a great way to optimize your webpage for content delivery and conversion. Tracking Native Ads With ClickMagick
You can even choose how to balance the traffic so you can quickly see how different-sized audiences react to changes on web pages. These can all be tracked and verified via ClickMagick’s service.
ClickMagick: How Much?
Now with any service comes its cost, and ClickMagick is certainly not unique in that regard. ClickMagick offers three plans for potential users: the Starter plan, Standard plan, and Pro plan. Tracking Native Ads With ClickMagick
The Starter plan comes in at $37 a month for use, ideal for a new online marketer who has a limited budget but wants to explore the capabilities of a click tracker. You get to track up to 10,000 clicks a month and monitor all conversions with this, as well as enjoy some of the funnel tracking and online support that ClickMagick has for its users.
The Standard plan is probably the most popular one for the average user looking to grow their online business. You can 100,000 clicks a month with unlimited conversions and their full tracking suite across different devices and social media platforms. You can also collaborate with up to 3 team members and access ClickMagick’s traffic courses and live support. All this comes at a slightly heavier $77 a month. Tracking Native Ads With ClickMagick
Lastly, they have their Pro plan, which comes at a really heavy $197 per month, but they do try to make it worth your while. Unlimited tracking, custom domains, and team accounts allow you to get as many as 1,000,000 clicks per month. You can also avail their “Done for You”, which includes all the support you receive from the Standard plan, as well as doubles up as an online marketing concierge. Your requests can simply be made on their ongoing work on your end and more effective for your brand.
It’s not the most popular topic in online marketing, but click tracking is. ClickMagick is a great platform for digital marketing if you are a skilled marketer. It offers the same capabilities as many other trackers on the market, but with dedicated support and additional features that will help you take your business to the next level. Tracking Native Ads With ClickMagick
It is not cheap to use the platform, $77 is not a small amount these days. However, it can be considered an investment by those who are serious about growing their businesses beyond word-of mouth and through actual web traffic. ClickMagick offers a free 14-day trial to anyone who has the funds or is already managing a marketing budget.
Frequently Asked Questions
Tracking Native Ads With ClickMagick
Do I Need ClickMagick?
It’s hard to say whether a person needs a specific tool in their toolbox without fully grasping their entire business situation. There is no cookie-cutter answer for what you might or might not need to propel your business online. Still, there are indicators to see whether ClickMagick may be a viable avenue to explore.
Suppose you’re working in affiliate marketing or do heavy digital marketing as a career. In that case, you definitely have an idea of what ClickMagick does, so it will be up to you if the potential benefits of using such a platform outweigh its costs. You can get a 14-day trial for free, so it is easy to give the program a shot.
How Are Ads Tracked?
Ads are mainly tracked through affiliate URLs and advertising pixels. While we discussed URL tracking plenty, the concept of a pixel still evades many marketers out there.
A pixel is simply a line of code that creates a small graphic (1×1 pixels) that you place on a landing webpage to track the user’s actions. A pixel can be used to track where the user is from as well as any other actions they may have done on the site. It’s been a cornerstone of online marketing for a while now. Its capabilities are consistently expanding with every development of internet services.
How Do I Cancel My ClickMagick Account?
There will be some of you who may not fully enjoy the experience they get out of ClickMagick. Worry not, as you are free to cancel your ClickMagick account at any time. Simply go to your Billing Page in the account menu and click “Cancel My Account.”
This will cancel your account, effectively removing access to the platform after the expiration of your subscription period. Be warned, though, that once this period passes, all of your data will be automatically deleted. Ensure you export your data safely using the Data Exporter tool in the Tools menu.