Online marketing could be the gateway to your next big business boom. However, it is important to fully understand the role of each component of a digital marketing strategy.
Suffice to say, keeping track of all these moving parts online can get very tricky. ClickMagick helps you to simplify this task by centralizing all of your ad links as well as their paths to one platform. This could be your next marketing partner. Let’s find out in this quick review of ClickMagick.
Before you continue, you may want to watch this video by Nick Arapkiles on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
What is ClickMagick? Optout Of ClickMagick Tracking
Those familiar with online marketing will already know what ClickMagick does based on the short introduction we gave it above. For the online marketing novices amongst you, the passage probably did little to illustrate the capabilities of ClickMagick.
ClickMagick, in a nutshell is a platform that organizes, tracks, and collates links on your site so you can monitor the performance of every call-to-action (CTA) that you have.
This is most commonly used in affiliate marketing. A user (or a group of users) discusses and promotes brands online in partnership with a company or online store. They post about the product online, and provide links to purchase. If a user is convinced and buys through what people in the industry call an “affiliate link,” then the original user who wrote the article gets a commission on sales generated.
This is a simple arrangement that recalls how businesses used to advertise before. Despite this, users are now more motivated to spread positive word-of mouth about products online. Since then, the concept has become more complex. Multiple pieces of content can be shared on different websites or platforms. These cases can make it difficult to determine which content is producing the highest returns for your brand and you.
ClickMagick makes this possible by collating these links and tracking which sources of traffic are most likely to convert. ClickMagick offers more than just this, ClickMagick has advanced features that allow you to monitor and improve the performance of your links.
Who Started It?
ClickMagick was started by Patrick Kelly in 2014. He’s been working for 26 years now as a digital marketer. He has generated millions in dollars of revenue for clients and affiliate marketers.
With ClickMagick, he has condensed his ability to track down the consumer pathways and conversions into a platform that he can share. Mr. Kelly promises to continually update the platform with new features. For the past seven years, he has done this every month.
ClickMagick is bold and has serious talent backing it. Let’s find out what it can do for online marketers.
What Can ClickMagick Do For My Business?
ClickMagick’s functionality fits a wide range of uses for its customers. Although ClickMagick was designed for Affiliate Marketing, it can be used by many businesses to assess your website’s traffic quality. This applies to bloggers looking to increase traffic to their websites, as well as marketing agencies who are trying to track down leads and converts more effectively, and online businesses that exchange traffic.
At the core of it, though, ClickMagick ensures that your links and the users clicking on them do not go to waste. ClickMagick performs several critical functions to improve your online marketing strategies.
We can’t start discussing the features of ClickMagick without discussing one of the critical aspects that make it so valuable: Traffic Tracking. You can do this by using their tracking ID system. This allows you to create unique hyperlinks to track where and how they were used.
This is especially useful if you’re running multiple call-to-action items on your website or if you are running different content over a variety of domains. It is possible to use the same URL affiliate, but attach unique IDs to determine which traffic source contributed to which conversions. This will help you identify strengths and weaknesses in your content strategy. It can also be used to assist in identifying consumer flows regarding how they use your links.
ClickMagick includes an integrated authenticity and quality check to show how authentic the traffic to your URL. This feature is particularly important for marketing affiliates and business owners who want to increase traffic to their website, but are experiencing excessive bot traffic. Any online entrepreneur would know how annoying bot traffic is. It inflates your traffic metrics and gives you a false sense of performance. ClickMagick allows you to ensure that your ads are getting real traffic.
Create Customer Lead and Conversion Values
One aspect of online marketing that is often overlooked but is genuinely essential to how a marketing strategy operates is the assignment of conversion values. Once you have some links in place, you can start to experiment with consumer funnels to find ways to maximize each step of the journey.
Some marketers assign values to each step to properly ascertain the value that each funnel in the customer journey is worth. ClickMagick echoed this thought and created a feature in its platform that allows users assign numerical values to each lead/conversion to help them better understand their profitability and overall utility.
This aspect of ClickMagick is fascinating. This is due to the old problem of tracking affiliate conversions on websites that you don’t own. There are scenarios where you have your URL link direct the user to the website that you need only to find that you don’t have access to the website’s code. You can’t input a suitable pixel to fully track that conversion.
ClickMagick has found a way to bypass the tracking pixel by inserting an invisible tracker into the consumer funnel. ClickMagick inserts a low data blank HTML between the user’s browser and the website to track the user’s click. This is a simple tracking pixel solution that can be quite straightforward if you look at it.
ClickMagick provides the magic that completes the customer journey.
ClickMagick has a unique aspect that will make marketers swoon with delight or furrow their eyebrows at the thought of such a thing happening often.
A call-to-action is usually an eye-catching button or feature on a website that indicates to a user the following desirable action (hence the “call” aspect). Unfortunately, some websites are a bit dull on the marketing side, so ClickMagick helps spice things up by adding a feature to personally add a customer call-to-action on top of the web page your link directs to. This can be in the form of a countdown, a limited-time banner, and other standard marketing signals you see on high-traffic websites.
Sometimes, a banner with big words describing the benefits of the deal can be enough to get your user to convert.
ClickMagick is big in ad tracking. It ensures that you are not only following the customer journey. You can avoid inefficiencies by tracking every step of the way. Often affiliate links go dead for some reasons– server issues, website migration, or even maintenance– and yet these things can spell doom for you and your business.
ClickMagick has an automated feature that informs the platform user if any of the current links on their content are down for some reason. This feature can help you to manage your money and prevent paid traffic from ending up on dead sites. The last thing you want is to send hundreds of dollars of ad money down a link that is suddenly just not available anymore.
Create Split Tests
It is not easy to start a new marketing strategy. It will require different iterations of content just to get the right mix in. These differences may be as small as changing the header or placing a banner. Still, it can all help in influencing your visitors to go further down the user funnel.
ClickMagick conceived of this when they created their platform to allow split testing natively from a single URL. This is a great way to optimize your webpage for content delivery and conversion. Optout Of ClickMagick Tracking
You can also choose how you want to balance traffic, so that you can quickly determine how different audiences react to changes to web pages. Of course, these are all still tracked and verified through ClickMagick’s service.
How Much is ClickMagick
ClickMagick is not the only service that has a high price. They have three plans available for all would-be users: the Starter, the Standard, and the Pro plan. Optout Of ClickMagick Tracking
The Starter plan costs $37 per month and is ideal for new online marketers who have a tight budget but want to learn more about click tracking. ClickMagick offers funnel tracking and support to its users. You can track up to 10,000 clicks per month, and you can monitor all conversions.
The Standard plan is probably the most popular one for the average user looking to grow their online business. You can 100,000 clicks a month with unlimited conversions and their full tracking suite across different devices and social media platforms. ClickMagick offers live support and traffic courses, and you can collaborate with up 3 other team members. All this comes at a slightly heavier $77 a month. Optout Of ClickMagick Tracking
Lastly, they have their Pro plan, which comes at a really heavy $197 per month, but they do try to make it worth your while. Unlimited tracking, custom domains, and team accounts allow you to get as many as 1,000,000 clicks per month. You can also avail their “Done for You”, which includes all the support you receive from the Standard plan, as well as doubles up as an online marketing concierge. Your requests can simply be made on their ongoing work on your end and more effective for your brand.
It’s not the most popular topic in online marketing, but click tracking is. For those well-versed in online marketing, it’s easy to see why ClickMagick is such a good platform for your digital marketing needs. It combines the capabilities of many other trackers in the market while adding dedicated support and extra features to bring your business to the next level. Optout Of ClickMagick Tracking
Though it isn’t necessarily cheap to get the most out of the platform– $77 isn’t a small number these days– it can be seen as an investment for those really serious about growing their business beyond just word-of-mouth and through some actual web traffic. If you have the budget to spend or are already working with a marketing budget for a company, consider giving ClickMagick a shot as they have a 14-day trial that can give you a glimpse of its capabilities.
Frequently Asked Questions
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Do I Need ClickMagick?
Without fully understanding the business, it’s difficult to determine if a person requires a particular tool. There’s no one-size fits all answer to what you may or might not need in order to grow your online business. ClickMagick is an option that you can explore, but there are some indicators.
Suppose you’re working in affiliate marketing or do heavy digital marketing as a career. You will have a good idea of ClickMagick’s capabilities, and you can decide if the benefits outweigh the costs. You can get a 14-day trial for free, so it is easy to give the program a shot.
How Are Ads Tracked?
Affiliate URLs and advertising pixels are the main means of tracking ads. Many marketers are still unfamiliar with the concept of a “pixel”.
To put it simply, a pixel is a small line of code that generates a tiny graphic– 1×1 pixel to be exact– that you place on a landing page to track a user’s actions on it. A pixel can be used to track where the user is from as well as any other actions they may have done on the site. This pixel has been an integral part of online marketing for quite some time. Its capabilities are consistently expanding with every development of internet services.
How do I cancel my ClickMagick account?
There will be some of you who may not fully enjoy the experience they get out of ClickMagick. You can cancel your ClickMagick Account at any time. Go to the Billing Page under your account menu and click “Cancel my Account.”
This will cancel your account, effectively removing access to the platform after the expiration of your subscription period. Be warned, though, that once this period passes, all of your data will be automatically deleted. Use the Data Exporter tool from the Tools menu to export your data securely.