Online marketing could open the door to your next major business boom. But to properly make use of it, you’ll have to understand how each and every part of a digital marketing strategy plays together.
Suffice to say, keeping track of all these moving parts online can get very tricky. ClickMagick aims to help you with that by centralizing all your ad links and their respective pathways to one platform. This could be your next marketing partner. Let’s find out in this quick review of ClickMagick.
Before you continue, you may want to check out this video by Nick Arapkiles on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
What is ClickMagick? Marketers Leaving ClickMagick
ClickMagick is well-known to those who are familiar with online marketing. We have given a brief introduction. The passage may not have been enough to show the capabilities of ClickMagick for those who are new to online marketing.
In a nutshell, ClickMagick is a platform that collates, organizes, and tracks links on your website so that you can adequately monitor the performance of each different call-to-action or CTA that you may have on your website.
This is used most often in affiliate marketing. A user (or a group of users) discusses and promotes brands online in partnership with a company or online store. They write about the said product online and include links for purchase on it. A user can be convinced to buy through an affiliate link, which is what industry professionals call a “affiliate” link. The original author of the article receives a commission for any sales.
It’s a relatively simple setup that harkens back to how businesses were advertised before. Despite this, users are now more motivated to spread positive word-of mouth about products online. Since then, the concept has become more complex. You can have several different pieces of content across other websites and platforms that share the same affiliate link. These cases can make it difficult to determine which content is producing the highest returns for your brand and you.
ClickMagick makes this possible by collating these links and tracking which sources of traffic are most likely to convert. More than that, ClickMagick also has a suite of advanced features to help you monitor the performance and even improve the capabilities of your links moving forward.
Who Started It?
Patrick Kelly founded ClickMagick in 2014. He’s been working for 26 years now as a digital marketer. He has generated millions in dollars of revenue for clients and affiliate marketers.
ClickMagick has allowed him to condense his ability track down consumer paths and converts into a platform he can share. Mr. Kelly promises to continually update the platform with new features. He has consistently done so every month for the past 7 years.
ClickMagick is bold and has serious talent backing it. Let’s see what else it can do for the burgeoning online marketer.
What can ClickMagick do for my business?
ClickMagick’s functionality fits a wide range of uses for its customers. Though ClickMagick was done with Affiliate Marketing in mind, many different businesses can benefit from assessing your website’s quality of traffic. This includes bloggers who want to increase genuine traffic to their website, marketing agencies looking to better track down leads and conversions, and even online businesses exchanging traffic.
At the core of it, though, ClickMagick ensures that your links and the users clicking on them do not go to waste. Below are some of the critical functions that ClickMagick does to make a difference in your online marketing strategies.
We can’t start discussing the features of ClickMagick without discussing one of the critical aspects that make it so valuable: Traffic Tracking. This is done through their tracking ID system, which allows you to create unique links to identify where and how the links were used.
This is particularly useful if your website has multiple call-to action items or you have different content across different domains. It is possible to use the same URL affiliate, but attach unique IDs to determine which traffic source contributed to which conversions. This will help you identify strengths and weaknesses in your content strategy. It can also be used to assist in identifying consumer flows regarding how they use your links.
ClickMagick includes an integrated authenticity and quality check to show how authentic the traffic to your URL. This feature is particularly important for marketing affiliates and business owners who want to increase traffic to their website, but are experiencing excessive bot traffic. Any online entrepreneur would know how annoying bot traffic is. It inflates your traffic metrics and gives you a false sense of performance. ClickMagick allows you to ensure that your ads are getting real traffic.
Create Customer Lead and Conversion Values
One aspect of online marketing that is often overlooked but is genuinely essential to how a marketing strategy operates is the assignment of conversion values. Once you have some links in place, you can start to experiment with consumer funnels to find ways to maximize each step of the journey.
Marketers assign values to each step in order to accurately determine the value of each funnel in the customer journey. ClickMagick echoed this thought and created a feature in its platform that allows users assign numerical values to each lead/conversion to help them better understand their profitability and overall utility.
This aspect of ClickMagick is fascinating. This is due to the old problem of tracking affiliate conversions on websites that you don’t own. You might have your URL link point the user to the website, but you later discover that you don’t have the code. You can’t input a suitable pixel to fully track that conversion.
ClickMagick has found a way to bypass the tracking pixel by inserting an invisible tracker into the consumer funnel. ClickMagick inserts a low data blank HTML between the user’s browser and the website to track the user’s click. This is a simple tracking pixel solution that can be quite straightforward if you look at it.
ClickMagick provides the magic that completes the customer journey.
Here is a fascinating aspect of ClickMagick that will surely get some of the marketers in the readership to either pinch themselves with excitement or furrow their brows at the possibility of this happening regularly.
A call-to-action is usually an eye-catching button or feature on a website that indicates to a user the following desirable action (hence the “call” aspect). Unfortunately, some websites are a bit dull on the marketing side, so ClickMagick helps spice things up by adding a feature to personally add a customer call-to-action on top of the web page your link directs to. This could be in the form a countdown or a banner for a limited time, as well as other marketing signals that you might see on high-traffic sites.
Sometimes your user needs a little nudge for conversion, so having a big banner indicating the good of the deal might do the trick.
ClickMagick is big on ad tracking and ensures that you’re not just following the customer journey. You can avoid inefficiencies by tracking every step of the way. Sometimes affiliate links can go down due to server issues, website migrations, maintenance, and these factors can spell doom both for you and for your business.
ClickMagick offers an automated feature that will notify the user if any links in their content are unavailable. This feature can help you to manage your money and prevent paid traffic from ending up on dead sites. It is not a good idea to spend hundreds of dollars on a link that suddenly is no longer available.
Starting a new marketing strategy is never a simple process. It will require different iterations of content just to get the right mix in. Sometimes these differences can be as minuscule as the placement of a banner or changing a header. Still, it can all help in influencing your visitors to go further down the user funnel.
ClickMagick conceived of this when they created their platform to allow split testing natively from a single URL. This is a great way to optimize your webpage for content delivery and conversion. Marketers Leaving ClickMagick
You can also choose how you want to balance traffic, so that you can quickly determine how different audiences react to changes to web pages. Of course, these are all still tracked and verified through ClickMagick’s service.
How Much is ClickMagick
ClickMagick is not the only service that has a high price. ClickMagick offers three plans for potential users: the Starter plan, Standard plan, and Pro plan. Marketers Leaving ClickMagick
The Starter plan costs $37 per month and is ideal for new online marketers who have a tight budget but want to learn more about click tracking. You get to track up to 10,000 clicks a month and monitor all conversions with this, as well as enjoy some of the funnel tracking and online support that ClickMagick has for its users.
The Standard plan is the most popular for users looking to expand their online business. You can 100,000 clicks a month with unlimited conversions and their full tracking suite across different devices and social media platforms. You can also collaborate with up to 3 team members and access ClickMagick’s traffic courses and live support. All of this comes at a slightly higher $77 per month. Marketers Leaving ClickMagick
The Pro plan is a very expensive $197 per month. However, they try to make it worthwhile. Unlimited tracking, custom domains, and team accounts allow you to get as many as 1,000,000 clicks per month. You can even avail of their “Done for You” support, which includes all the help you get from the Standard plan and doubles as an online marketing concierge. You can request their ongoing support on your behalf and make it more efficient for your brand.
It’s not the most popular topic in online marketing, but click tracking is. For those well-versed in online marketing, it’s easy to see why ClickMagick is such a good platform for your digital marketing needs. It offers the same capabilities as many other trackers on the market, but with dedicated support and additional features that will help you take your business to the next level. Marketers Leaving ClickMagick
It is not cheap to use the platform, $77 is not a small amount these days. However, it can be considered an investment by those who are serious about growing their businesses beyond word-of mouth and through actual web traffic. If you have the budget to spend or are already working with a marketing budget for a company, consider giving ClickMagick a shot as they have a 14-day trial that can give you a glimpse of its capabilities.
Frequently Asked Questions
Marketers Leaving ClickMagick
Do I Need ClickMagick?
It’s hard to say whether a person needs a specific tool in their toolbox without fully grasping their entire business situation. There is no cookie-cutter answer for what you might or might not need to propel your business online. ClickMagick is an option that you can explore, but there are some indicators.
Let’s say you are an affiliate marketer or do heavy digital marketing work as a job. In that case, you definitely have an idea of what ClickMagick does, so it will be up to you if the potential benefits of using such a platform outweigh its costs. You can get a 14-day trial for free, so it is easy to give the program a shot.
How Are Ads Tracked?
Affiliate URLs and advertising pixels are the main means of tracking ads. While we discussed URL tracking plenty, the concept of a pixel still evades many marketers out there.
A pixel is simply a line of code that creates a small graphic (1×1 pixels) that you place on a landing webpage to track the user’s actions. Using a pixel allows you to monitor where the user originated from and other activities that the user may have taken on the website. It’s been a cornerstone of online marketing for a while now. With every advancement in internet services, its capabilities continue to expand.
How Do I Cancel My ClickMagick Account?
Some people may not enjoy ClickMagick as much as others. Worry not, as you are free to cancel your ClickMagick account at any time. Simply go to your Billing Page in the account menu and click “Cancel My Account.”
This will cancel your account, effectively removing access to the platform after the expiration of your subscription period. Be warned, though, that once this period passes, all of your data will be automatically deleted. Use the Data Exporter tool from the Tools menu to export your data securely.