Online marketing could be the gateway to your next big business boom. However, it is important to fully understand the role of each component of a digital marketing strategy.
Suffice to say, keeping track of all these moving parts online can get very tricky. ClickMagick aims to help you with that by centralizing all your ad links and their respective pathways to one platform. Is this your next marketing partner? ClickMagick is a quick review.
Before you go on, you may want to check out this video by Nick Arapkiles on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of ClickMagick.
What is ClickMagick? How Does ClickMagick Work
ClickMagick is well-known to those who are familiar with online marketing. We have given a brief introduction. For the online marketing novices amongst you, the passage probably did little to illustrate the capabilities of ClickMagick.
ClickMagick, in a nutshell is a platform that organizes, tracks, and collates links on your site so you can monitor the performance of every call-to-action (CTA) that you have.
This is most commonly used in affiliate marketing. This is where a user or group of users promotes brands online. They post about the product online, and provide links to purchase. If a user is convinced and buys through what people in the industry call an “affiliate link,” then the original user who wrote the article gets a commission on sales generated.
It’s a relatively simple setup that harkens back to how businesses were advertised before. Still, now users are more incentivized to generate positive word-of-mouth regarding products online. Since then, the concept has become more complex. Multiple pieces of content can be shared on different websites or platforms. These cases can make it difficult to determine which content is producing the highest returns for your brand and you.
ClickMagick helps here by collating all these links and tracking the different sources of traffic drawn to convert. More than that, ClickMagick also has a suite of advanced features to help you monitor the performance and even improve the capabilities of your links moving forward.
Who Started It?
ClickMagick was started by Patrick Kelly in 2014. Since 2014, he has been a digital marketer for over 26 years. He has generated millions in dollars of revenue for clients and affiliate marketers.
With ClickMagick, he has condensed his ability to track down the consumer pathways and conversions into a platform that he can share. Kelly has promised to keep the platform updated with new features. He has consistently done so every month for the past 7 years.
ClickMagick is bold and has serious talent backing it. Let’s see what else it can do for the burgeoning online marketer.
What Can ClickMagick Do For My Business?
ClickMagick’s functionality can be used for a variety of purposes by its customers. Though ClickMagick was done with Affiliate Marketing in mind, many different businesses can benefit from assessing your website’s quality of traffic. This applies to bloggers looking to increase traffic to their websites, as well as marketing agencies who are trying to track down leads and converts more effectively, and online businesses that exchange traffic.
ClickMagick is the heart of the matter. It ensures that both your links and users who click on them are not wasted. ClickMagick performs several critical functions to improve your online marketing strategies.
Without addressing the key features of ClickMagick, we can’t begin to discuss the other important aspects of ClickMagick. You can do this by using their tracking ID system. This allows you to create unique hyperlinks to track where and how they were used.
This is particularly useful if your website has multiple call-to action items or you have different content across different domains. You can use the same URL affiliate but attach custom IDs to know which traffic source contributes to which conversions. This will help you identify strengths and weaknesses in your content strategy. It can also be used to assist in identifying consumer flows regarding how they use your links.
ClickMagick includes an integrated authenticity and quality check to show how authentic the traffic to your URL. This is especially important for business owners and marketing affiliates looking to improve the traffic to a website but is experiencing a ton of bot traffic. Bot traffic can be frustrating for online entrepreneurs. Bot traffic can inflate your traffic metrics and give you a false perception of performance. ClickMagick allows you to ensure that your ads are getting real traffic.
Create Customer Lead and Conversion Values
Conversion values are an essential part of online marketing. Although it is often forgotten, they are vital to the success of any marketing strategy. Once you get the ball rolling and have a few links set up, you’re probably going to be experimenting with consumer funnels and figuring out ways to make the most out of each step of their journey.
Some marketers assign values to each step to properly ascertain the value that each funnel in the customer journey is worth. ClickMagick adhered to this thinking and added a feature within its platform that allows users to assign numerical values to better understand the profitability and overall usefulness of each lead/conversion.
This is a fascinating aspect of ClickMagick. It has to do with the old issue of tracking affiliate conversions on websites you don’t necessarily own. There are scenarios where you have your URL link direct the user to the website that you need only to find that you don’t have access to the website’s code. You can’t input a suitable pixel to fully track that conversion.
ClickMagick has found a way to bypass the tracking pixel by inserting an invisible tracker into the consumer funnel. ClickMagick inserts a low data blank HTML between the user’s browser and the website to track the user’s click. This is a simple tracking pixel solution that can be quite straightforward if you look at it.
ClickMagick provides the magic that completes the customer journey.
Here is a fascinating aspect of ClickMagick that will surely get some of the marketers in the readership to either pinch themselves with excitement or furrow their brows at the possibility of this happening regularly.
A call-to action is a button or feature that calls attention to the user and indicates the desired action (hence, the “call”) aspect of a website. Unfortunately, some websites are a bit dull on the marketing side, so ClickMagick helps spice things up by adding a feature to personally add a customer call-to-action on top of the web page your link directs to. This can be in the form of a countdown, a limited-time banner, and other standard marketing signals you see on high-traffic websites.
Sometimes, a banner with big words describing the benefits of the deal can be enough to get your user to convert.
ClickMagick is big on ad tracking and ensures that you’re not just following the customer journey. Still, you’re avoiding any inefficiencies along the way. Often affiliate links go dead for some reasons– server issues, website migration, or even maintenance– and yet these things can spell doom for you and your business.
ClickMagick offers an automated feature that will notify the user if any links in their content are unavailable. This feature can help you to manage your money and prevent paid traffic from ending up on dead sites. It is not a good idea to spend hundreds of dollars on a link that suddenly is no longer available.
Starting a new marketing strategy is never a simple process. It will require different iterations of content just to get the right mix in. These differences may be as small as changing the header or placing a banner. It can still influence your visitors to move further down the user funnel.
ClickMagick had this in mind when they developed their platform to manage split tests natively using just a single URL. This is a great way to optimize your webpage for content delivery and conversion. How Does ClickMagick Work
You can even choose how to balance the traffic so you can quickly see how different-sized audiences react to changes on web pages. These can all be tracked and verified via ClickMagick’s service.
How Much is ClickMagick
Now with any service comes its cost, and ClickMagick is certainly not unique in that regard. They have three plans available for all would-be users: the Starter, the Standard, and the Pro plan. How Does ClickMagick Work
The Starter plan costs $37 per month and is ideal for new online marketers who have a tight budget but want to learn more about click tracking. You get to track up to 10,000 clicks a month and monitor all conversions with this, as well as enjoy some of the funnel tracking and online support that ClickMagick has for its users.
The Standard plan is the most popular for users looking to expand their online business. You can 100,000 clicks a month with unlimited conversions and their full tracking suite across different devices and social media platforms. ClickMagick offers live support and traffic courses, and you can collaborate with up 3 other team members. All of this comes at a slightly higher $77 per month. How Does ClickMagick Work
The Pro plan is a very expensive $197 per month. However, they try to make it worthwhile. You can get up to 1 million clicks a month with unlimited tracking, team accounts, and custom domains. You can even avail of their “Done for You” support, which includes all the help you get from the Standard plan and doubles as an online marketing concierge. You can request their ongoing support on your behalf and make it more efficient for your brand.
Click tracking is certainly not the most well-known topic out there. For those well-versed in online marketing, it’s easy to see why ClickMagick is such a good platform for your digital marketing needs. It offers the same capabilities as many other trackers on the market, but with dedicated support and additional features that will help you take your business to the next level. How Does ClickMagick Work
It is not cheap to use the platform, $77 is not a small amount these days. However, it can be considered an investment by those who are serious about growing their businesses beyond word-of mouth and through actual web traffic. ClickMagick offers a free 14-day trial to anyone who has the funds or is already managing a marketing budget.
Frequently Asked Questions
How Does ClickMagick Work
Do I Need ClickMagick?
It’s hard to say whether a person needs a specific tool in their toolbox without fully grasping their entire business situation. There is no cookie-cutter answer for what you might or might not need to propel your business online. Still, there are indicators to see whether ClickMagick may be a viable avenue to explore.
Suppose you’re working in affiliate marketing or do heavy digital marketing as a career. In that case, you definitely have an idea of what ClickMagick does, so it will be up to you if the potential benefits of using such a platform outweigh its costs. After all, there is a 14-day free trial you can make use of, so there is little barrier to entry when it comes to giving the program a try, at least.
How are ads tracked?
Ads are mainly tracked through affiliate URLs and advertising pixels. Many marketers are still unfamiliar with the concept of a “pixel”.
To put it simply, a pixel is a small line of code that generates a tiny graphic– 1×1 pixel to be exact– that you place on a landing page to track a user’s actions on it. A pixel can be used to track where the user is from as well as any other actions they may have done on the site. This pixel has been an integral part of online marketing for quite some time. Its capabilities are consistently expanding with every development of internet services.
How do I cancel my ClickMagick account?
Some people may not enjoy ClickMagick as much as others. Worry not, as you are free to cancel your ClickMagick account at any time. Go to the Billing Page under your account menu and click “Cancel my Account.”
Doing this will cancel your account and effectively end your access to the platform at the end of your current subscription period. However, once the period expires, all data associated with your account will be deleted. Ensure you export your data safely using the Data Exporter tool in the Tools menu.