Online marketing could open the door to your next major business boom. But to properly make use of it, you’ll have to understand how each and every part of a digital marketing strategy plays together.
Suffice to say, keeping track of all these moving parts online can get very tricky. ClickMagick aims to help you with that by centralizing all your ad links and their respective pathways to one platform. Is this your next marketing partner? Let’s find out in this quick review of ClickMagick.
Before you go on, you may want to watch this video by Nick Arapkiles on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of ClickMagick.
What is ClickMagick? Google Analytics ClickMagick
Those familiar with online marketing will already know what ClickMagick does based on the short introduction we gave it above. For the online marketing novices amongst you, the passage probably did little to illustrate the capabilities of ClickMagick.
In a nutshell, ClickMagick is a platform that collates, organizes, and tracks links on your website so that you can adequately monitor the performance of each different call-to-action or CTA that you may have on your website.
This is used most often in affiliate marketing. This is where a user or group of users promotes brands online. They post about the product online, and provide links to purchase. A user can be convinced to buy through an affiliate link, which is what industry professionals call a “affiliate” link. The original author of the article receives a commission for any sales.
It’s a relatively simple setup that harkens back to how businesses were advertised before. Still, now users are more incentivized to generate positive word-of-mouth regarding products online. Since then, the concept has become more complex. Multiple pieces of content can be shared on different websites or platforms. It can be hard to see what content is generating the most returns for you and your brand in these cases.
ClickMagick helps here by collating all these links and tracking the different sources of traffic drawn to convert. ClickMagick offers more than just this, ClickMagick has advanced features that allow you to monitor and improve the performance of your links.
Who Started It?
ClickMagick was started by Patrick Kelly in 2014. He’s been working for 26 years now as a digital marketer. He has generated millions in dollars of revenue for clients and affiliate marketers.
With ClickMagick, he has condensed his ability to track down the consumer pathways and conversions into a platform that he can share. Mr. Kelly promises to continually update the platform with new features. For the past seven years, he has done this every month.
ClickMagick is bold and has serious talent backing it. Let’s find out what it can do for online marketers.
What Can ClickMagick Do For My Business?
ClickMagick’s functionality fits a wide range of uses for its customers. Though ClickMagick was done with Affiliate Marketing in mind, many different businesses can benefit from assessing your website’s quality of traffic. This includes bloggers who want to increase genuine traffic to their website, marketing agencies looking to better track down leads and conversions, and even online businesses exchanging traffic.
ClickMagick is the heart of the matter. It ensures that both your links and users who click on them are not wasted. ClickMagick performs several critical functions to improve your online marketing strategies.
Without addressing the key features of ClickMagick, we can’t begin to discuss the other important aspects of ClickMagick. You can do this by using their tracking ID system. This allows you to create unique hyperlinks to track where and how they were used.
This is particularly useful if your website has multiple call-to action items or you have different content across different domains. It is possible to use the same URL affiliate, but attach unique IDs to determine which traffic source contributed to which conversions. This will help you identify strengths and weaknesses in your content strategy. It can also be used to assist in identifying consumer flows regarding how they use your links.
ClickMagick also includes a built-in authenticity and quality checking to properly indicate how genuine the traffic to your URL is. This feature is particularly important for marketing affiliates and business owners who want to increase traffic to their website, but are experiencing excessive bot traffic. Bot traffic can be frustrating for online entrepreneurs. Bot traffic can inflate your traffic metrics and give you a false perception of performance. With ClickMagick, if you pay for ads, you can ensure that you’re getting genuine traffic for your money.
Develop customer leads and convert customers
One aspect of online marketing that is often overlooked but is genuinely essential to how a marketing strategy operates is the assignment of conversion values. Once you have some links in place, you can start to experiment with consumer funnels to find ways to maximize each step of the journey.
Some marketers assign values to each step to properly ascertain the value that each funnel in the customer journey is worth. ClickMagick adhered to this thinking and added a feature within its platform that allows users to assign numerical values to better understand the profitability and overall usefulness of each lead/conversion.
This aspect of ClickMagick is fascinating. It has to do with the old issue of tracking affiliate conversions on websites you don’t necessarily own. There are scenarios where you have your URL link direct the user to the website that you need only to find that you don’t have access to the website’s code. You can’t input a suitable pixel to fully track that conversion.
ClickMagick has found a way to bypass the tracking pixel by inserting an invisible tracker into the consumer funnel. When a user clicks your URL, and they’re about to be directed to the pixel-less website, ClickMagick inserts a low-data blank HTML between the user and the webpage, adding a tracking pixel workaround that’s surprisingly simple if you think about it.
ClickMagick provides the magic that completes the customer journey.
ClickMagick has a unique aspect that will make marketers swoon with delight or furrow their eyebrows at the thought of such a thing happening often.
A call-to-action is usually an eye-catching button or feature on a website that indicates to a user the following desirable action (hence the “call” aspect). ClickMagick adds a feature that allows you to add a customer call to action to any page linked to by your link. Unfortunately, not all websites are as creative on the marketing side. This could be in the form a countdown or a banner for a limited time, as well as other marketing signals that you might see on high-traffic sites.
Sometimes your user needs a little nudge for conversion, so having a big banner indicating the good of the deal might do the trick.
ClickMagick is big on ad tracking and ensures that you’re not just following the customer journey. Still, you’re avoiding any inefficiencies along the way. Sometimes affiliate links can go down due to server issues, website migrations, maintenance, and these factors can spell doom both for you and for your business.
ClickMagick has an automated feature that informs the platform user if any of the current links on their content are down for some reason. This feature can help you to manage your money and prevent paid traffic from ending up on dead sites. It is not a good idea to spend hundreds of dollars on a link that suddenly is no longer available.
It is not easy to start a new marketing strategy. To get the right mix of content, it will take different iterations. Sometimes these differences can be as minuscule as the placement of a banner or changing a header. It can still influence your visitors to move further down the user funnel.
ClickMagick conceived of this when they created their platform to allow split testing natively from a single URL. This is a great way to optimize your webpage for content delivery and conversion. Google Analytics ClickMagick
You can also choose how you want to balance traffic, so that you can quickly determine how different audiences react to changes to web pages. Of course, these are all still tracked and verified through ClickMagick’s service.
How Much is ClickMagick
Now with any service comes its cost, and ClickMagick is certainly not unique in that regard. ClickMagick offers three plans for potential users: the Starter plan, Standard plan, and Pro plan. Google Analytics ClickMagick
The Starter plan costs $37 per month and is ideal for new online marketers who have a tight budget but want to learn more about click tracking. You get to track up to 10,000 clicks a month and monitor all conversions with this, as well as enjoy some of the funnel tracking and online support that ClickMagick has for its users.
The Standard plan is the most popular for users looking to expand their online business. With unlimited conversions, 100,000 clicks per month and full tracking across all devices and social media platforms, the Standard plan is the best option. ClickMagick offers live support and traffic courses, and you can collaborate with up 3 other team members. All this comes at a slightly heavier $77 a month. Google Analytics ClickMagick
Lastly, they have their Pro plan, which comes at a really heavy $197 per month, but they do try to make it worth your while. You can get up to 1 million clicks a month with unlimited tracking, team accounts, and custom domains. You can also avail their “Done for You”, which includes all the support you receive from the Standard plan, as well as doubles up as an online marketing concierge. Your requests can simply be made on their ongoing work on your end and more effective for your brand.
It’s not the most popular topic in online marketing, but click tracking is. For those well-versed in online marketing, it’s easy to see why ClickMagick is such a good platform for your digital marketing needs. It combines the capabilities of many other trackers in the market while adding dedicated support and extra features to bring your business to the next level. Google Analytics ClickMagick
Though it isn’t necessarily cheap to get the most out of the platform– $77 isn’t a small number these days– it can be seen as an investment for those really serious about growing their business beyond just word-of-mouth and through some actual web traffic. If you have the budget to spend or are already working with a marketing budget for a company, consider giving ClickMagick a shot as they have a 14-day trial that can give you a glimpse of its capabilities.
Frequently Asked Questions
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What do I need to use ClickMagick?
Without fully understanding the business, it’s difficult to determine if a person requires a particular tool. There is no cookie-cutter answer for what you might or might not need to propel your business online. Still, there are indicators to see whether ClickMagick may be a viable avenue to explore.
Let’s say you are an affiliate marketer or do heavy digital marketing work as a job. In that case, you definitely have an idea of what ClickMagick does, so it will be up to you if the potential benefits of using such a platform outweigh its costs. After all, there is a 14-day free trial you can make use of, so there is little barrier to entry when it comes to giving the program a try, at least.
How Are Ads Tracked?
Affiliate URLs and advertising pixels are the main means of tracking ads. While we discussed URL tracking plenty, the concept of a pixel still evades many marketers out there.
A pixel is simply a line of code that creates a small graphic (1×1 pixels) that you place on a landing webpage to track the user’s actions. Using a pixel allows you to monitor where the user originated from and other activities that the user may have taken on the website. This pixel has been an integral part of online marketing for quite some time. With every advancement in internet services, its capabilities continue to expand.
How do I cancel my ClickMagick account?
There will be some of you who may not fully enjoy the experience they get out of ClickMagick. You can cancel your ClickMagick Account at any time. Go to the Billing Page under your account menu and click “Cancel my Account.”
Doing this will cancel your account and effectively end your access to the platform at the end of your current subscription period. However, once the period expires, all data associated with your account will be deleted. Use the Data Exporter tool from the Tools menu to export your data securely.