Engagement Tracking Pixel ClickMagick

clickmagick-review

Online marketing could open the door to your next major business boom. However, it is important to fully understand the role of each component of a digital marketing strategy.

Suffice to say, keeping track of all these moving parts online can get very tricky. ClickMagick aims to help you with that by centralizing all your ad links and their respective pathways to one platform. Is this your next marketing partner? Let’s find out in this quick review of ClickMagick.

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Before you go on, you may want to watch this video by Nick Arapkiles on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

What is ClickMagick? Engagement Tracking Pixel ClickMagick

Those familiar with online marketing will already know what ClickMagick does based on the short introduction we gave it above. The passage may not have been enough to show the capabilities of ClickMagick for those who are new to online marketing.

ClickMagick, in a nutshell is a platform that organizes, tracks, and collates links on your site so you can monitor the performance of every call-to-action (CTA) that you have.

This is used most often in affiliate marketing. This is where a user or group of users promotes brands online. They write about the said product online and include links for purchase on it. If a user is convinced and buys through what people in the industry call an “affiliate link,” then the original user who wrote the article gets a commission on sales generated.

This is a simple arrangement that recalls how businesses used to advertise before. Still, now users are more incentivized to generate positive word-of-mouth regarding products online. Since then, the concept has become more complex. You can have several different pieces of content across other websites and platforms that share the same affiliate link. It can be hard to see what content is generating the most returns for you and your brand in these cases.

ClickMagick helps here by collating all these links and tracking the different sources of traffic drawn to convert. ClickMagick offers more than just this, ClickMagick has advanced features that allow you to monitor and improve the performance of your links.

Who Started It?

ClickMagick was started by Patrick Kelly in 2014. Since 2014, he has been a digital marketer for over 26 years. He has generated millions in dollars of revenue for clients and affiliate marketers.

ClickMagick has allowed him to condense his ability track down consumer paths and converts into a platform he can share. Kelly has promised to keep the platform updated with new features. For the past seven years, he has done this every month.

ClickMagick is bold and has serious talent backing it. Let’s see what else it can do for the burgeoning online marketer.

Engagement Tracking Pixel ClickMagick

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What Can ClickMagick Do For My Business?

ClickMagick’s functionality can be used for a variety of purposes by its customers. Though ClickMagick was done with Affiliate Marketing in mind, many different businesses can benefit from assessing your website’s quality of traffic. This applies to bloggers looking to increase traffic to their websites, as well as marketing agencies who are trying to track down leads and converts more effectively, and online businesses that exchange traffic.

ClickMagick is the heart of the matter. It ensures that both your links and users who click on them are not wasted. ClickMagick performs several critical functions to improve your online marketing strategies.

Traffic tracking

We can’t start discussing the features of ClickMagick without discussing one of the critical aspects that make it so valuable: Traffic Tracking. You can do this by using their tracking ID system. This allows you to create unique hyperlinks to track where and how they were used.

This is particularly useful if your website has multiple call-to action items or you have different content across different domains. It is possible to use the same URL affiliate, but attach unique IDs to determine which traffic source contributed to which conversions. Not only does this help you indicate strengths and weaknesses within your overall content strategy, but it can also aid in adequately identifying consumer flows in regards to how they use your links.

ClickMagick also includes a built-in authenticity and quality checking to properly indicate how genuine the traffic to your URL is. This is especially important for business owners and marketing affiliates looking to improve the traffic to a website but is experiencing a ton of bot traffic. Bot traffic can be frustrating for online entrepreneurs. Bot traffic can inflate your traffic metrics and give you a false perception of performance. With ClickMagick, if you pay for ads, you can ensure that you’re getting genuine traffic for your money.

Create Customer Lead and Conversion Values

Conversion values are an essential part of online marketing. Although it is often forgotten, they are vital to the success of any marketing strategy. Once you have some links in place, you can start to experiment with consumer funnels to find ways to maximize each step of the journey.

Marketers assign values to each step in order to accurately determine the value of each funnel in the customer journey. ClickMagick echoed this thought and created a feature in its platform that allows users assign numerical values to each lead/conversion to help them better understand their profitability and overall utility.

Third-party tracking

This aspect of ClickMagick is fascinating. It has to do with the old issue of tracking affiliate conversions on websites you don’t necessarily own. There are scenarios where you have your URL link direct the user to the website that you need only to find that you don’t have access to the website’s code. You can’t input a suitable pixel to fully track that conversion.

ClickMagick has found a way to bypass the tracking pixel by inserting an invisible tracker into the consumer funnel. When a user clicks your URL, and they’re about to be directed to the pixel-less website, ClickMagick inserts a low-data blank HTML between the user and the webpage, adding a tracking pixel workaround that’s surprisingly simple if you think about it.

No longer will you have lost pixel attributions and dead links; ClickMagick supplies you with the literal magic to complete the customer journey.

Custom Call-to-Actions

ClickMagick has a unique aspect that will make marketers swoon with delight or furrow their eyebrows at the thought of such a thing happening often.

A call-to-action is usually an eye-catching button or feature on a website that indicates to a user the following desirable action (hence the “call” aspect). ClickMagick adds a feature that allows you to add a customer call to action to any page linked to by your link. Unfortunately, not all websites are as creative on the marketing side. This could be in the form a countdown or a banner for a limited time, as well as other marketing signals that you might see on high-traffic sites.

Sometimes, a banner with big words describing the benefits of the deal can be enough to get your user to convert.

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Monitoring Link-Status

ClickMagick is big in ad tracking. It ensures that you are not only following the customer journey. Still, you’re avoiding any inefficiencies along the way. Sometimes affiliate links can go down due to server issues, website migrations, maintenance, and these factors can spell doom both for you and for your business.

ClickMagick has an automated feature that informs the platform user if any of the current links on their content are down for some reason. This feature can help you to manage your money and prevent paid traffic from ending up on dead sites. The last thing you want is to send hundreds of dollars of ad money down a link that is suddenly just not available anymore.

Split tests

Starting a new marketing strategy is never a simple process. To get the right mix of content, it will take different iterations. Sometimes these differences can be as minuscule as the placement of a banner or changing a header. Still, it can all help in influencing your visitors to go further down the user funnel.

ClickMagick conceived of this when they created their platform to allow split testing natively from a single URL. This is a great way to optimize your webpage for content delivery and conversion. Engagement Tracking Pixel ClickMagick

You can also choose how you want to balance traffic, so that you can quickly determine how different audiences react to changes to web pages. These can all be tracked and verified via ClickMagick’s service.

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How Much is ClickMagick

Now with any service comes its cost, and ClickMagick is certainly not unique in that regard. ClickMagick offers three plans for potential users: the Starter plan, Standard plan, and Pro plan. Engagement Tracking Pixel ClickMagick

The Starter plan comes in at $37 a month for use, ideal for a new online marketer who has a limited budget but wants to explore the capabilities of a click tracker. ClickMagick offers funnel tracking and support to its users. You can track up to 10,000 clicks per month, and you can monitor all conversions.

The Standard plan is probably the most popular one for the average user looking to grow their online business. You can 100,000 clicks a month with unlimited conversions and their full tracking suite across different devices and social media platforms. ClickMagick offers live support and traffic courses, and you can collaborate with up 3 other team members. All of this comes at a slightly higher $77 per month. Engagement Tracking Pixel ClickMagick

Lastly, they have their Pro plan, which comes at a really heavy $197 per month, but they do try to make it worth your while. Unlimited tracking, custom domains, and team accounts allow you to get as many as 1,000,000 clicks per month. You can also avail their “Done for You”, which includes all the support you receive from the Standard plan, as well as doubles up as an online marketing concierge. Your requests can simply be made on their ongoing work on your end and more effective for your brand.

Last Thoughts

It’s not the most popular topic in online marketing, but click tracking is. For those well-versed in online marketing, it’s easy to see why ClickMagick is such a good platform for your digital marketing needs. It combines the capabilities of many other trackers in the market while adding dedicated support and extra features to bring your business to the next level. Engagement Tracking Pixel ClickMagick

It is not cheap to use the platform, $77 is not a small amount these days. However, it can be considered an investment by those who are serious about growing their businesses beyond word-of mouth and through actual web traffic. If you have the budget to spend or are already working with a marketing budget for a company, consider giving ClickMagick a shot as they have a 14-day trial that can give you a glimpse of its capabilities.

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Most Frequently Asked Questions

Engagement Tracking Pixel ClickMagick

Do I Need ClickMagick?

It’s hard to say whether a person needs a specific tool in their toolbox without fully grasping their entire business situation. There is no cookie-cutter answer for what you might or might not need to propel your business online. Still, there are indicators to see whether ClickMagick may be a viable avenue to explore.

Let’s say you are an affiliate marketer or do heavy digital marketing work as a job. In that case, you definitely have an idea of what ClickMagick does, so it will be up to you if the potential benefits of using such a platform outweigh its costs. You can get a 14-day trial for free, so it is easy to give the program a shot.

How are ads tracked?

Affiliate URLs and advertising pixels are the main means of tracking ads. While we discussed URL tracking plenty, the concept of a pixel still evades many marketers out there.

A pixel is simply a line of code that creates a small graphic (1×1 pixels) that you place on a landing webpage to track the user’s actions. A pixel can be used to track where the user is from as well as any other actions they may have done on the site. This pixel has been an integral part of online marketing for quite some time. Its capabilities are consistently expanding with every development of internet services.

How Do I Cancel My ClickMagick Account?

Some people may not enjoy ClickMagick as much as others. Worry not, as you are free to cancel your ClickMagick account at any time. Simply go to your Billing Page in the account menu and click “Cancel My Account.”

This will cancel your account, effectively removing access to the platform after the expiration of your subscription period. Be warned, though, that once this period passes, all of your data will be automatically deleted. Ensure you export your data safely using the Data Exporter tool in the Tools menu.

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