Online marketing could be the gateway to your next big business boom. However, it is important to fully understand the role of each component of a digital marketing strategy.
Suffice to say, keeping track of all these moving parts online can get very tricky. ClickMagick aims to help you with that by centralizing all your ad links and their respective pathways to one platform. Is this your next marketing partner? ClickMagick is a quick review.
Before you go on, you may want to check out this video by Nick Arapkiles on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
What is ClickMagick? ClickMagick Tracking Pixel
Those familiar with online marketing will already know what ClickMagick does based on the short introduction we gave it above. For the online marketing novices amongst you, the passage probably did little to illustrate the capabilities of ClickMagick.
ClickMagick, in a nutshell is a platform that organizes, tracks, and collates links on your site so you can monitor the performance of every call-to-action (CTA) that you have.
This is used most often in affiliate marketing. This is where a user or group of users promotes brands online. They write about the said product online and include links for purchase on it. A user can be convinced to buy through an affiliate link, which is what industry professionals call a “affiliate” link. The original author of the article receives a commission for any sales.
This is a simple arrangement that recalls how businesses used to advertise before. Despite this, users are now more motivated to spread positive word-of mouth about products online. Since then, the concept has become more complex. You can have several different pieces of content across other websites and platforms that share the same affiliate link. These cases can make it difficult to determine which content is producing the highest returns for your brand and you.
ClickMagick helps here by collating all these links and tracking the different sources of traffic drawn to convert. More than that, ClickMagick also has a suite of advanced features to help you monitor the performance and even improve the capabilities of your links moving forward.
Who Started It?
ClickMagick was started by Patrick Kelly in 2014. Since 2014, he has been a digital marketer for over 26 years. He has earned millions of dollars for clients and affiliate marketing.
ClickMagick has allowed him to condense his ability track down consumer paths and converts into a platform he can share. Kelly has promised to keep the platform updated with new features. He has consistently done so every month for the past 7 years.
So ClickMagick has some bold claims and is backed by some serious talent. Let’s see what else it can do for the burgeoning online marketer.
What Can ClickMagick Do For My Business?
ClickMagick’s functionality fits a wide range of uses for its customers. Although ClickMagick was designed for Affiliate Marketing, it can be used by many businesses to assess your website’s traffic quality. This applies to bloggers looking to increase traffic to their websites, as well as marketing agencies who are trying to track down leads and converts more effectively, and online businesses that exchange traffic.
ClickMagick is the heart of the matter. It ensures that both your links and users who click on them are not wasted. Below are some of the critical functions that ClickMagick does to make a difference in your online marketing strategies.
We can’t start discussing the features of ClickMagick without discussing one of the critical aspects that make it so valuable: Traffic Tracking. This is done through their tracking ID system, which allows you to create unique links to identify where and how the links were used.
This is particularly useful if your website has multiple call-to action items or you have different content across different domains. You can use the same URL affiliate but attach custom IDs to know which traffic source contributes to which conversions. This will help you identify strengths and weaknesses in your content strategy. It can also be used to assist in identifying consumer flows regarding how they use your links.
ClickMagick includes an integrated authenticity and quality check to show how authentic the traffic to your URL. This is especially important for business owners and marketing affiliates looking to improve the traffic to a website but is experiencing a ton of bot traffic. Any online entrepreneur would know how annoying bot traffic is. Bot traffic can inflate your traffic metrics and give you a false perception of performance. ClickMagick allows you to ensure that your ads are getting real traffic.
Create Customer Lead and Conversion Values
Conversion values are an essential part of online marketing. Although it is often forgotten, they are vital to the success of any marketing strategy. Once you get the ball rolling and have a few links set up, you’re probably going to be experimenting with consumer funnels and figuring out ways to make the most out of each step of their journey.
Marketers assign values to each step in order to accurately determine the value of each funnel in the customer journey. ClickMagick adhered to this thinking and added a feature within its platform that allows users to assign numerical values to better understand the profitability and overall usefulness of each lead/conversion.
This is a fascinating aspect of ClickMagick. This is due to the old problem of tracking affiliate conversions on websites that you don’t own. There are scenarios where you have your URL link direct the user to the website that you need only to find that you don’t have access to the website’s code. To track the conversion, you can’t enter a suitable pixels.
ClickMagick has found a way to bypass the tracking pixel by inserting an invisible tracker into the consumer funnel. When a user clicks your URL, and they’re about to be directed to the pixel-less website, ClickMagick inserts a low-data blank HTML between the user and the webpage, adding a tracking pixel workaround that’s surprisingly simple if you think about it.
ClickMagick provides the magic that completes the customer journey.
Here is a fascinating aspect of ClickMagick that will surely get some of the marketers in the readership to either pinch themselves with excitement or furrow their brows at the possibility of this happening regularly.
A call-to action is a button or feature that calls attention to the user and indicates the desired action (hence, the “call”) aspect of a website. Unfortunately, some websites are a bit dull on the marketing side, so ClickMagick helps spice things up by adding a feature to personally add a customer call-to-action on top of the web page your link directs to. This can be in the form of a countdown, a limited-time banner, and other standard marketing signals you see on high-traffic websites.
Sometimes your user needs a little nudge for conversion, so having a big banner indicating the good of the deal might do the trick.
ClickMagick is big on ad tracking and ensures that you’re not just following the customer journey. You can avoid inefficiencies by tracking every step of the way. Often affiliate links go dead for some reasons– server issues, website migration, or even maintenance– and yet these things can spell doom for you and your business.
ClickMagick has an automated feature that informs the platform user if any of the current links on their content are down for some reason. This can help you manage your funds and avoid any paid traffic ending up on dead websites. It is not a good idea to spend hundreds of dollars on a link that suddenly is no longer available.
Create Split Tests
Starting a new marketing strategy is never a simple process. It will require different iterations of content just to get the right mix in. Sometimes these differences can be as minuscule as the placement of a banner or changing a header. Still, it can all help in influencing your visitors to go further down the user funnel.
ClickMagick conceived of this when they created their platform to allow split testing natively from a single URL. This is absolutely golden for anyone looking to find ways to optimize their webpage for better content delivery and conversion. ClickMagick Tracking Pixel
You can even choose how to balance the traffic so you can quickly see how different-sized audiences react to changes on web pages. These can all be tracked and verified via ClickMagick’s service.
How Much is ClickMagick
ClickMagick is not the only service that has a high price. ClickMagick offers three plans for potential users: the Starter plan, Standard plan, and Pro plan. ClickMagick Tracking Pixel
The Starter plan costs $37 per month and is ideal for new online marketers who have a tight budget but want to learn more about click tracking. You get to track up to 10,000 clicks a month and monitor all conversions with this, as well as enjoy some of the funnel tracking and online support that ClickMagick has for its users.
The Standard plan is the most popular for users looking to expand their online business. With unlimited conversions, 100,000 clicks per month and full tracking across all devices and social media platforms, the Standard plan is the best option. ClickMagick offers live support and traffic courses, and you can collaborate with up 3 other team members. All this comes at a slightly heavier $77 a month. ClickMagick Tracking Pixel
The Pro plan is a very expensive $197 per month. However, they try to make it worthwhile. You can get up to 1 million clicks a month with unlimited tracking, team accounts, and custom domains. You can also avail their “Done for You”, which includes all the support you receive from the Standard plan, as well as doubles up as an online marketing concierge. Your requests can simply be made on their ongoing work on your end and more effective for your brand.
Click tracking is certainly not the most well-known topic out there. For those well-versed in online marketing, it’s easy to see why ClickMagick is such a good platform for your digital marketing needs. It offers the same capabilities as many other trackers on the market, but with dedicated support and additional features that will help you take your business to the next level. ClickMagick Tracking Pixel
Though it isn’t necessarily cheap to get the most out of the platform– $77 isn’t a small number these days– it can be seen as an investment for those really serious about growing their business beyond just word-of-mouth and through some actual web traffic. If you have the budget to spend or are already working with a marketing budget for a company, consider giving ClickMagick a shot as they have a 14-day trial that can give you a glimpse of its capabilities.
Frequently Asked Questions
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What do I need to use ClickMagick?
Without fully understanding the business, it’s difficult to determine if a person requires a particular tool. There’s no one-size fits all answer to what you may or might not need in order to grow your online business. Still, there are indicators to see whether ClickMagick may be a viable avenue to explore.
Suppose you’re working in affiliate marketing or do heavy digital marketing as a career. In that case, you definitely have an idea of what ClickMagick does, so it will be up to you if the potential benefits of using such a platform outweigh its costs. After all, there is a 14-day free trial you can make use of, so there is little barrier to entry when it comes to giving the program a try, at least.
How are ads tracked?
Ads are mainly tracked through affiliate URLs and advertising pixels. While we discussed URL tracking plenty, the concept of a pixel still evades many marketers out there.
To put it simply, a pixel is a small line of code that generates a tiny graphic– 1×1 pixel to be exact– that you place on a landing page to track a user’s actions on it. A pixel can be used to track where the user is from as well as any other actions they may have done on the site. This pixel has been an integral part of online marketing for quite some time. Its capabilities are consistently expanding with every development of internet services.
How do I cancel my ClickMagick account?
Some people may not enjoy ClickMagick as much as others. Worry not, as you are free to cancel your ClickMagick account at any time. Simply go to your Billing Page in the account menu and click “Cancel My Account.”
This will cancel your account, effectively removing access to the platform after the expiration of your subscription period. Be warned, though, that once this period passes, all of your data will be automatically deleted. Ensure you export your data safely using the Data Exporter tool in the Tools menu.