Online marketing could be the gateway to your next big business boom. However, it is important to fully understand the role of each component of a digital marketing strategy.
It’s not difficult to keep track of all the moving parts online. ClickMagick aims to help you with that by centralizing all your ad links and their respective pathways to one platform. Is this your next marketing partner? Let’s find out in this quick review of ClickMagick.
Before you continue, you may want to watch this video by Nick Arapkiles on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of ClickMagick.
What is ClickMagick? ClickMagick Logo
Those familiar with online marketing will already know what ClickMagick does based on the short introduction we gave it above. For the online marketing novices amongst you, the passage probably did little to illustrate the capabilities of ClickMagick.
ClickMagick, in a nutshell is a platform that organizes, tracks, and collates links on your site so you can monitor the performance of every call-to-action (CTA) that you have.
This is used most often in affiliate marketing. A user (or a group of users) discusses and promotes brands online in partnership with a company or online store. They write about the said product online and include links for purchase on it. A user can be convinced to buy through an affiliate link, which is what industry professionals call a “affiliate” link. The original author of the article receives a commission for any sales.
This is a simple arrangement that recalls how businesses used to advertise before. Still, now users are more incentivized to generate positive word-of-mouth regarding products online. The concept has since developed some complexity. Multiple pieces of content can be shared on different websites or platforms. These cases can make it difficult to determine which content is producing the highest returns for your brand and you.
ClickMagick makes this possible by collating these links and tracking which sources of traffic are most likely to convert. More than that, ClickMagick also has a suite of advanced features to help you monitor the performance and even improve the capabilities of your links moving forward.
Who Started It?
ClickMagick was started by Patrick Kelly in 2014. Since 2014, he has been a digital marketer for over 26 years. He has earned millions of dollars for clients and affiliate marketing.
With ClickMagick, he has condensed his ability to track down the consumer pathways and conversions into a platform that he can share. Mr. Kelly promises to continually update the platform with new features. He has consistently done so every month for the past 7 years.
So ClickMagick has some bold claims and is backed by some serious talent. Let’s see what else it can do for the burgeoning online marketer.
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What Can ClickMagick Do For My Business?
ClickMagick’s functionality fits a wide range of uses for its customers. Though ClickMagick was done with Affiliate Marketing in mind, many different businesses can benefit from assessing your website’s quality of traffic. This applies to bloggers looking to increase traffic to their websites, as well as marketing agencies who are trying to track down leads and converts more effectively, and online businesses that exchange traffic.
At the core of it, though, ClickMagick ensures that your links and the users clicking on them do not go to waste. ClickMagick performs several critical functions to improve your online marketing strategies.
Traffic tracking
Without addressing the key features of ClickMagick, we can’t begin to discuss the other important aspects of ClickMagick. You can do this by using their tracking ID system. This allows you to create unique hyperlinks to track where and how they were used.
This is especially useful if you’re running multiple call-to-action items on your website or if you are running different content over a variety of domains. You can use the same URL affiliate but attach custom IDs to know which traffic source contributes to which conversions. Not only does this help you indicate strengths and weaknesses within your overall content strategy, but it can also aid in adequately identifying consumer flows in regards to how they use your links.
ClickMagick also includes a built-in authenticity and quality checking to properly indicate how genuine the traffic to your URL is. This feature is particularly important for marketing affiliates and business owners who want to increase traffic to their website, but are experiencing excessive bot traffic. Bot traffic can be frustrating for online entrepreneurs. Bot traffic can inflate your traffic metrics and give you a false perception of performance. With ClickMagick, if you pay for ads, you can ensure that you’re getting genuine traffic for your money.
Create Customer Lead and Conversion Values
Conversion values are an essential part of online marketing. Although it is often forgotten, they are vital to the success of any marketing strategy. Once you have some links in place, you can start to experiment with consumer funnels to find ways to maximize each step of the journey.
Marketers assign values to each step in order to accurately determine the value of each funnel in the customer journey. ClickMagick adhered to this thinking and added a feature within its platform that allows users to assign numerical values to better understand the profitability and overall usefulness of each lead/conversion.
Third-party tracking
This is a fascinating aspect of ClickMagick. It has to do with the old issue of tracking affiliate conversions on websites you don’t necessarily own. There are scenarios where you have your URL link direct the user to the website that you need only to find that you don’t have access to the website’s code. You can’t input a suitable pixel to fully track that conversion.
With ClickMagick, they’ve found a workaround by essentially inserting an invisible tracker within the consumer funnel. ClickMagick inserts a low data blank HTML between the user’s browser and the website to track the user’s click. This is a simple tracking pixel solution that can be quite straightforward if you look at it.
No longer will you have lost pixel attributions and dead links; ClickMagick supplies you with the literal magic to complete the customer journey.
Custom Call-to-Actions
Here is a fascinating aspect of ClickMagick that will surely get some of the marketers in the readership to either pinch themselves with excitement or furrow their brows at the possibility of this happening regularly.
A call-to action is a button or feature that calls attention to the user and indicates the desired action (hence, the “call”) aspect of a website. ClickMagick adds a feature that allows you to add a customer call to action to any page linked to by your link. Unfortunately, not all websites are as creative on the marketing side. This can be in the form of a countdown, a limited-time banner, and other standard marketing signals you see on high-traffic websites.
Sometimes your user needs a little nudge for conversion, so having a big banner indicating the good of the deal might do the trick.
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Link-Status Monitoring
ClickMagick is big on ad tracking and ensures that you’re not just following the customer journey. You can avoid inefficiencies by tracking every step of the way. Sometimes affiliate links can go down due to server issues, website migrations, maintenance, and these factors can spell doom both for you and for your business.
ClickMagick offers an automated feature that will notify the user if any links in their content are unavailable. This can help you manage your funds and avoid any paid traffic ending up on dead websites. The last thing you want is to send hundreds of dollars of ad money down a link that is suddenly just not available anymore.
Split tests
Starting a new marketing strategy is never a simple process. It will require different iterations of content just to get the right mix in. Sometimes these differences can be as minuscule as the placement of a banner or changing a header. Still, it can all help in influencing your visitors to go further down the user funnel.
ClickMagick had this in mind when they developed their platform to manage split tests natively using just a single URL. This is absolutely golden for anyone looking to find ways to optimize their webpage for better content delivery and conversion. ClickMagick Logo
You can even choose how to balance the traffic so you can quickly see how different-sized audiences react to changes on web pages. Of course, these are all still tracked and verified through ClickMagick’s service.
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ClickMagick: How Much?
ClickMagick is not the only service that has a high price. They have three plans available for all would-be users: the Starter, the Standard, and the Pro plan. ClickMagick Logo
The Starter plan costs $37 per month and is ideal for new online marketers who have a tight budget but want to learn more about click tracking. ClickMagick offers funnel tracking and support to its users. You can track up to 10,000 clicks per month, and you can monitor all conversions.
The Standard plan is probably the most popular one for the average user looking to grow their online business. You can 100,000 clicks a month with unlimited conversions and their full tracking suite across different devices and social media platforms. ClickMagick offers live support and traffic courses, and you can collaborate with up 3 other team members. All of this comes at a slightly higher $77 per month. ClickMagick Logo
The Pro plan is a very expensive $197 per month. However, they try to make it worthwhile. You can get up to 1 million clicks a month with unlimited tracking, team accounts, and custom domains. You can even avail of their “Done for You” support, which includes all the help you get from the Standard plan and doubles as an online marketing concierge. Your requests can simply be made on their ongoing work on your end and more effective for your brand.
Final Thoughts
It’s not the most popular topic in online marketing, but click tracking is. ClickMagick is a great platform for digital marketing if you are a skilled marketer. It offers the same capabilities as many other trackers on the market, but with dedicated support and additional features that will help you take your business to the next level. ClickMagick Logo
It is not cheap to use the platform, $77 is not a small amount these days. However, it can be considered an investment by those who are serious about growing their businesses beyond word-of mouth and through actual web traffic. If you have the budget to spend or are already working with a marketing budget for a company, consider giving ClickMagick a shot as they have a 14-day trial that can give you a glimpse of its capabilities.
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Frequently Asked Questions
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What do I need to use ClickMagick?
Without fully understanding the business, it’s difficult to determine if a person requires a particular tool. There’s no one-size fits all answer to what you may or might not need in order to grow your online business. Still, there are indicators to see whether ClickMagick may be a viable avenue to explore.
Suppose you’re working in affiliate marketing or do heavy digital marketing as a career. You will have a good idea of ClickMagick’s capabilities, and you can decide if the benefits outweigh the costs. After all, there is a 14-day free trial you can make use of, so there is little barrier to entry when it comes to giving the program a try, at least.
How are ads tracked?
Ads are mainly tracked through affiliate URLs and advertising pixels. While we discussed URL tracking plenty, the concept of a pixel still evades many marketers out there.
A pixel is simply a line of code that creates a small graphic (1×1 pixels) that you place on a landing webpage to track the user’s actions. Using a pixel allows you to monitor where the user originated from and other activities that the user may have taken on the website. It’s been a cornerstone of online marketing for a while now. With every advancement in internet services, its capabilities continue to expand.
How Do I Cancel My ClickMagick Account?
Some people may not enjoy ClickMagick as much as others. Worry not, as you are free to cancel your ClickMagick account at any time. Go to the Billing Page under your account menu and click “Cancel my Account.”
This will cancel your account, effectively removing access to the platform after the expiration of your subscription period. Be warned, though, that once this period passes, all of your data will be automatically deleted. Ensure you export your data safely using the Data Exporter tool in the Tools menu.
