Online marketing could open the door to your next major business boom. However, it is important to fully understand the role of each component of a digital marketing strategy.
Suffice to say, keeping track of all these moving parts online can get very tricky. ClickMagick aims to help you with that by centralizing all your ad links and their respective pathways to one platform. Is this your next marketing partner? Let’s find out in this quick review of ClickMagick.
Before you continue, you may want to watch this video by Nick Arapkiles on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of ClickMagick.
What is ClickMagick? ClickMagick Cancel
Those familiar with online marketing will already know what ClickMagick does based on the short introduction we gave it above. For the online marketing novices amongst you, the passage probably did little to illustrate the capabilities of ClickMagick.
In a nutshell, ClickMagick is a platform that collates, organizes, and tracks links on your website so that you can adequately monitor the performance of each different call-to-action or CTA that you may have on your website.
This is most commonly used in affiliate marketing. This is where a user or group of users promotes brands online. They write about the said product online and include links for purchase on it. If a user is convinced and buys through what people in the industry call an “affiliate link,” then the original user who wrote the article gets a commission on sales generated.
It’s a relatively simple setup that harkens back to how businesses were advertised before. Still, now users are more incentivized to generate positive word-of-mouth regarding products online. Since then, the concept has become more complex. You can have several different pieces of content across other websites and platforms that share the same affiliate link. These cases can make it difficult to determine which content is producing the highest returns for your brand and you.
ClickMagick makes this possible by collating these links and tracking which sources of traffic are most likely to convert. More than that, ClickMagick also has a suite of advanced features to help you monitor the performance and even improve the capabilities of your links moving forward.
Who started it?
ClickMagick was started by Patrick Kelly in 2014. He’s been working for 26 years now as a digital marketer. He has earned millions of dollars for clients and affiliate marketing.
With ClickMagick, he has condensed his ability to track down the consumer pathways and conversions into a platform that he can share. Kelly has promised to keep the platform updated with new features. For the past seven years, he has done this every month.
ClickMagick is bold and has serious talent backing it. Let’s see what else it can do for the burgeoning online marketer.
What can ClickMagick do for my business?
ClickMagick’s functionality can be used for a variety of purposes by its customers. Though ClickMagick was done with Affiliate Marketing in mind, many different businesses can benefit from assessing your website’s quality of traffic. This includes bloggers who want to increase genuine traffic to their website, marketing agencies looking to better track down leads and conversions, and even online businesses exchanging traffic.
At the core of it, though, ClickMagick ensures that your links and the users clicking on them do not go to waste. Below are some of the critical functions that ClickMagick does to make a difference in your online marketing strategies.
We can’t start discussing the features of ClickMagick without discussing one of the critical aspects that make it so valuable: Traffic Tracking. You can do this by using their tracking ID system. This allows you to create unique hyperlinks to track where and how they were used.
This is especially useful if you’re running multiple call-to-action items on your website or if you are running different content over a variety of domains. It is possible to use the same URL affiliate, but attach unique IDs to determine which traffic source contributed to which conversions. Not only does this help you indicate strengths and weaknesses within your overall content strategy, but it can also aid in adequately identifying consumer flows in regards to how they use your links.
ClickMagick also includes a built-in authenticity and quality checking to properly indicate how genuine the traffic to your URL is. This is especially important for business owners and marketing affiliates looking to improve the traffic to a website but is experiencing a ton of bot traffic. Bot traffic can be frustrating for online entrepreneurs. Bot traffic can inflate your traffic metrics and give you a false perception of performance. ClickMagick allows you to ensure that your ads are getting real traffic.
Create Customer Lead and Conversion Values
Conversion values are an essential part of online marketing. Although it is often forgotten, they are vital to the success of any marketing strategy. Once you get the ball rolling and have a few links set up, you’re probably going to be experimenting with consumer funnels and figuring out ways to make the most out of each step of their journey.
Some marketers assign values to each step to properly ascertain the value that each funnel in the customer journey is worth. ClickMagick echoed this thought and created a feature in its platform that allows users assign numerical values to each lead/conversion to help them better understand their profitability and overall utility.
This aspect of ClickMagick is fascinating. This is due to the old problem of tracking affiliate conversions on websites that you don’t own. You might have your URL link point the user to the website, but you later discover that you don’t have the code. You can’t input a suitable pixel to fully track that conversion.
With ClickMagick, they’ve found a workaround by essentially inserting an invisible tracker within the consumer funnel. When a user clicks your URL, and they’re about to be directed to the pixel-less website, ClickMagick inserts a low-data blank HTML between the user and the webpage, adding a tracking pixel workaround that’s surprisingly simple if you think about it.
No longer will you have lost pixel attributions and dead links; ClickMagick supplies you with the literal magic to complete the customer journey.
Here is a fascinating aspect of ClickMagick that will surely get some of the marketers in the readership to either pinch themselves with excitement or furrow their brows at the possibility of this happening regularly.
A call-to action is a button or feature that calls attention to the user and indicates the desired action (hence, the “call”) aspect of a website. ClickMagick adds a feature that allows you to add a customer call to action to any page linked to by your link. Unfortunately, not all websites are as creative on the marketing side. This can be in the form of a countdown, a limited-time banner, and other standard marketing signals you see on high-traffic websites.
Sometimes your user needs a little nudge for conversion, so having a big banner indicating the good of the deal might do the trick.
ClickMagick is big on ad tracking and ensures that you’re not just following the customer journey. Still, you’re avoiding any inefficiencies along the way. Sometimes affiliate links can go down due to server issues, website migrations, maintenance, and these factors can spell doom both for you and for your business.
ClickMagick has an automated feature that informs the platform user if any of the current links on their content are down for some reason. This can help you manage your funds and avoid any paid traffic ending up on dead websites. The last thing you want is to send hundreds of dollars of ad money down a link that is suddenly just not available anymore.
Starting a new marketing strategy is never a simple process. It will require different iterations of content just to get the right mix in. Sometimes these differences can be as minuscule as the placement of a banner or changing a header. It can still influence your visitors to move further down the user funnel.
ClickMagick had this in mind when they developed their platform to manage split tests natively using just a single URL. This is absolutely golden for anyone looking to find ways to optimize their webpage for better content delivery and conversion. ClickMagick Cancel
You can also choose how you want to balance traffic, so that you can quickly determine how different audiences react to changes to web pages. These can all be tracked and verified via ClickMagick’s service.
ClickMagick: How Much?
Now with any service comes its cost, and ClickMagick is certainly not unique in that regard. ClickMagick offers three plans for potential users: the Starter plan, Standard plan, and Pro plan. ClickMagick Cancel
The Starter plan comes in at $37 a month for use, ideal for a new online marketer who has a limited budget but wants to explore the capabilities of a click tracker. You get to track up to 10,000 clicks a month and monitor all conversions with this, as well as enjoy some of the funnel tracking and online support that ClickMagick has for its users.
The Standard plan is probably the most popular one for the average user looking to grow their online business. With unlimited conversions, 100,000 clicks per month and full tracking across all devices and social media platforms, the Standard plan is the best option. You can also collaborate with up to 3 team members and access ClickMagick’s traffic courses and live support. All of this comes at a slightly higher $77 per month. ClickMagick Cancel
Lastly, they have their Pro plan, which comes at a really heavy $197 per month, but they do try to make it worth your while. Unlimited tracking, custom domains, and team accounts allow you to get as many as 1,000,000 clicks per month. You can even avail of their “Done for You” support, which includes all the help you get from the Standard plan and doubles as an online marketing concierge. You can request their ongoing support on your behalf and make it more efficient for your brand.
Click tracking is certainly not the most well-known topic out there. ClickMagick is a great platform for digital marketing if you are a skilled marketer. It combines the capabilities of many other trackers in the market while adding dedicated support and extra features to bring your business to the next level. ClickMagick Cancel
Though it isn’t necessarily cheap to get the most out of the platform– $77 isn’t a small number these days– it can be seen as an investment for those really serious about growing their business beyond just word-of-mouth and through some actual web traffic. ClickMagick offers a free 14-day trial to anyone who has the funds or is already managing a marketing budget.
Most Frequently Asked Questions
Do I Need ClickMagick?
Without fully understanding the business, it’s difficult to determine if a person requires a particular tool. There is no cookie-cutter answer for what you might or might not need to propel your business online. Still, there are indicators to see whether ClickMagick may be a viable avenue to explore.
Suppose you’re working in affiliate marketing or do heavy digital marketing as a career. You will have a good idea of ClickMagick’s capabilities, and you can decide if the benefits outweigh the costs. You can get a 14-day trial for free, so it is easy to give the program a shot.
How are ads tracked?
Ads are mainly tracked through affiliate URLs and advertising pixels. Many marketers are still unfamiliar with the concept of a “pixel”.
To put it simply, a pixel is a small line of code that generates a tiny graphic– 1×1 pixel to be exact– that you place on a landing page to track a user’s actions on it. Using a pixel allows you to monitor where the user originated from and other activities that the user may have taken on the website. This pixel has been an integral part of online marketing for quite some time. Its capabilities are consistently expanding with every development of internet services.
How do I cancel my ClickMagick account?
There will be some of you who may not fully enjoy the experience they get out of ClickMagick. Worry not, as you are free to cancel your ClickMagick account at any time. Simply go to your Billing Page in the account menu and click “Cancel My Account.”
This will cancel your account, effectively removing access to the platform after the expiration of your subscription period. However, once the period expires, all data associated with your account will be deleted. Ensure you export your data safely using the Data Exporter tool in the Tools menu.