Online marketing could open the door to your next major business boom. However, it is important to fully understand the role of each component of a digital marketing strategy.
Suffice to say, keeping track of all these moving parts online can get very tricky. ClickMagick aims to help you with that by centralizing all your ad links and their respective pathways to one platform. Is this your next marketing partner? Let’s find out in this quick review of ClickMagick.
Before you continue, you may want to check out this video by Nick Arapkiles on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of ClickMagick.
What is ClickMagick? ClickMagick Banners
Those familiar with online marketing will already know what ClickMagick does based on the short introduction we gave it above. The passage may not have been enough to show the capabilities of ClickMagick for those who are new to online marketing.
In a nutshell, ClickMagick is a platform that collates, organizes, and tracks links on your website so that you can adequately monitor the performance of each different call-to-action or CTA that you may have on your website.
This is used most often in affiliate marketing. A user (or a group of users) discusses and promotes brands online in partnership with a company or online store. They post about the product online, and provide links to purchase. If a user is convinced and buys through what people in the industry call an “affiliate link,” then the original user who wrote the article gets a commission on sales generated.
It’s a relatively simple setup that harkens back to how businesses were advertised before. Still, now users are more incentivized to generate positive word-of-mouth regarding products online. Since then, the concept has become more complex. You can have several different pieces of content across other websites and platforms that share the same affiliate link. These cases can make it difficult to determine which content is producing the highest returns for your brand and you.
ClickMagick makes this possible by collating these links and tracking which sources of traffic are most likely to convert. ClickMagick offers more than just this, ClickMagick has advanced features that allow you to monitor and improve the performance of your links.
Who started it?
ClickMagick was started by Patrick Kelly in 2014. Since 2014, he has been a digital marketer for over 26 years. He has earned millions of dollars for clients and affiliate marketing.
With ClickMagick, he has condensed his ability to track down the consumer pathways and conversions into a platform that he can share. Kelly has promised to keep the platform updated with new features. For the past seven years, he has done this every month.
ClickMagick is bold and has serious talent backing it. Let’s see what else it can do for the burgeoning online marketer.
What Can ClickMagick Do For My Business?
ClickMagick’s functionality can be used for a variety of purposes by its customers. Although ClickMagick was designed for Affiliate Marketing, it can be used by many businesses to assess your website’s traffic quality. This applies to bloggers looking to increase traffic to their websites, as well as marketing agencies who are trying to track down leads and converts more effectively, and online businesses that exchange traffic.
ClickMagick is the heart of the matter. It ensures that both your links and users who click on them are not wasted. ClickMagick performs several critical functions to improve your online marketing strategies.
Without addressing the key features of ClickMagick, we can’t begin to discuss the other important aspects of ClickMagick. This is done through their tracking ID system, which allows you to create unique links to identify where and how the links were used.
This is particularly useful if your website has multiple call-to action items or you have different content across different domains. You can use the same URL affiliate but attach custom IDs to know which traffic source contributes to which conversions. Not only does this help you indicate strengths and weaknesses within your overall content strategy, but it can also aid in adequately identifying consumer flows in regards to how they use your links.
ClickMagick also includes a built-in authenticity and quality checking to properly indicate how genuine the traffic to your URL is. This feature is particularly important for marketing affiliates and business owners who want to increase traffic to their website, but are experiencing excessive bot traffic. Any online entrepreneur would know how annoying bot traffic is. Bot traffic can inflate your traffic metrics and give you a false perception of performance. ClickMagick allows you to ensure that your ads are getting real traffic.
Create Customer Lead and Conversion Values
Conversion values are an essential part of online marketing. Although it is often forgotten, they are vital to the success of any marketing strategy. Once you have some links in place, you can start to experiment with consumer funnels to find ways to maximize each step of the journey.
Some marketers assign values to each step to properly ascertain the value that each funnel in the customer journey is worth. ClickMagick echoed this thought and created a feature in its platform that allows users assign numerical values to each lead/conversion to help them better understand their profitability and overall utility.
This aspect of ClickMagick is fascinating. This is due to the old problem of tracking affiliate conversions on websites that you don’t own. There are scenarios where you have your URL link direct the user to the website that you need only to find that you don’t have access to the website’s code. You can’t input a suitable pixel to fully track that conversion.
ClickMagick has found a way to bypass the tracking pixel by inserting an invisible tracker into the consumer funnel. When a user clicks your URL, and they’re about to be directed to the pixel-less website, ClickMagick inserts a low-data blank HTML between the user and the webpage, adding a tracking pixel workaround that’s surprisingly simple if you think about it.
No longer will you have lost pixel attributions and dead links; ClickMagick supplies you with the literal magic to complete the customer journey.
Here is a fascinating aspect of ClickMagick that will surely get some of the marketers in the readership to either pinch themselves with excitement or furrow their brows at the possibility of this happening regularly.
A call-to-action is usually an eye-catching button or feature on a website that indicates to a user the following desirable action (hence the “call” aspect). ClickMagick adds a feature that allows you to add a customer call to action to any page linked to by your link. Unfortunately, not all websites are as creative on the marketing side. This could be in the form a countdown or a banner for a limited time, as well as other marketing signals that you might see on high-traffic sites.
Sometimes, a banner with big words describing the benefits of the deal can be enough to get your user to convert.
ClickMagick is big on ad tracking and ensures that you’re not just following the customer journey. Still, you’re avoiding any inefficiencies along the way. Often affiliate links go dead for some reasons– server issues, website migration, or even maintenance– and yet these things can spell doom for you and your business.
ClickMagick has an automated feature that informs the platform user if any of the current links on their content are down for some reason. This can help you manage your funds and avoid any paid traffic ending up on dead websites. It is not a good idea to spend hundreds of dollars on a link that suddenly is no longer available.
Create Split Tests
Starting a new marketing strategy is never a simple process. To get the right mix of content, it will take different iterations. These differences may be as small as changing the header or placing a banner. Still, it can all help in influencing your visitors to go further down the user funnel.
ClickMagick conceived of this when they created their platform to allow split testing natively from a single URL. This is a great way to optimize your webpage for content delivery and conversion. ClickMagick Banners
You can also choose how you want to balance traffic, so that you can quickly determine how different audiences react to changes to web pages. These can all be tracked and verified via ClickMagick’s service.
How Much is ClickMagick
Now with any service comes its cost, and ClickMagick is certainly not unique in that regard. They have three plans available for all would-be users: the Starter, the Standard, and the Pro plan. ClickMagick Banners
The Starter plan comes in at $37 a month for use, ideal for a new online marketer who has a limited budget but wants to explore the capabilities of a click tracker. ClickMagick offers funnel tracking and support to its users. You can track up to 10,000 clicks per month, and you can monitor all conversions.
The Standard plan is probably the most popular one for the average user looking to grow their online business. With unlimited conversions, 100,000 clicks per month and full tracking across all devices and social media platforms, the Standard plan is the best option. You can also collaborate with up to 3 team members and access ClickMagick’s traffic courses and live support. All of this comes at a slightly higher $77 per month. ClickMagick Banners
The Pro plan is a very expensive $197 per month. However, they try to make it worthwhile. You can get up to 1 million clicks a month with unlimited tracking, team accounts, and custom domains. You can even avail of their “Done for You” support, which includes all the help you get from the Standard plan and doubles as an online marketing concierge. You can request their ongoing support on your behalf and make it more efficient for your brand.
It’s not the most popular topic in online marketing, but click tracking is. For those well-versed in online marketing, it’s easy to see why ClickMagick is such a good platform for your digital marketing needs. It offers the same capabilities as many other trackers on the market, but with dedicated support and additional features that will help you take your business to the next level. ClickMagick Banners
It is not cheap to use the platform, $77 is not a small amount these days. However, it can be considered an investment by those who are serious about growing their businesses beyond word-of mouth and through actual web traffic. ClickMagick offers a free 14-day trial to anyone who has the funds or is already managing a marketing budget.
Frequently Asked Questions
Do I Need ClickMagick?
Without fully understanding the business, it’s difficult to determine if a person requires a particular tool. There is no cookie-cutter answer for what you might or might not need to propel your business online. Still, there are indicators to see whether ClickMagick may be a viable avenue to explore.
Suppose you’re working in affiliate marketing or do heavy digital marketing as a career. In that case, you definitely have an idea of what ClickMagick does, so it will be up to you if the potential benefits of using such a platform outweigh its costs. You can get a 14-day trial for free, so it is easy to give the program a shot.
How Are Ads Tracked?
Affiliate URLs and advertising pixels are the main means of tracking ads. Many marketers are still unfamiliar with the concept of a “pixel”.
A pixel is simply a line of code that creates a small graphic (1×1 pixels) that you place on a landing webpage to track the user’s actions. A pixel can be used to track where the user is from as well as any other actions they may have done on the site. This pixel has been an integral part of online marketing for quite some time. Its capabilities are consistently expanding with every development of internet services.
How do I cancel my ClickMagick account?
Some people may not enjoy ClickMagick as much as others. Worry not, as you are free to cancel your ClickMagick account at any time. Go to the Billing Page under your account menu and click “Cancel my Account.”
This will cancel your account, effectively removing access to the platform after the expiration of your subscription period. However, once the period expires, all data associated with your account will be deleted. Ensure you export your data safely using the Data Exporter tool in the Tools menu.